I designed Norris Center’s Mini Courses complete marketing campaign—a long-running program offering quarterly sessions of arts, language, mind-and-body, and specialty classes to students and the broader community.

My goal was to create a campaign identity that felt inviting, expressive, and distinctly extracurricular. To give each quarterly session a refreshed yet cohesive look, I developed a flexible illustration system with bright, seasonal color palettes and playful hand-drawn characters, paired with layouts that clearly highlighted course information and key enrollment details.

Across fall, winter, and spring sessions, I adapted the campaign for new course offerings and seasonal themes while maintaining a cohesive visual thread. The produced materials inlcuded posters, digital signage for campus screens, email graphics, and social assets—building awareness, improving clarity, and broadening enrollment within and beyond the campus community.