Northwestern Career Advancement department provides resources to students as they begin their career journeys. They reached out to create a series of informational videos that they could provide to students to answer common questions and give frequently sought-out tips. I brought their initial ideas from concept to final product, including scripting, storyboarding, designing, recording voiceover, and finally animating to deliver multiple professional yet approachable animated videos.
Additionally, I designed marketing campaigns to promote their seasonal, in-person career fairs. This included the visual design production of both digital and print materials.
What I did
Year
2017 – 2018
Role
Designer (in-house)
Process & Approach
Transforming the initial project goals into finished work was quite a fun process that allowed me to touch all aspects of the creative process. I worked with NCA to define what we wanted to achieve with each project and who our target audiences were. From there, and working within Northwestern's broader brand guidelines, I defined a more specific creative direction and color palette to give the projects a more defined and cohesive look.
Career Resource Videos
I edited and storyboarded initial scripts, built style frames in Illustrator, recorded and edited a voiceover, and animated in After Effects–reviewing with the team at each stage of the process.
Career Fair Marketing Campaign
I drafted multiple creative concepts to present to the team, prioritizing information hierarchy so that information could be easily scanned by students. We picked a direction that balanced professional color palette with shapes that suggested forward movement and momentum. I produced and exported the designs for both digital and print to create a campaign that could be seen all across campus.
