REI Co-Op Experiences

As a UX Designer on the REI Co-op Experiences team, I worked to enhance how customers discover, book, and manage both local and adventure travel experiences. My role focused on improving usability, storytelling, and cohesion across the platform through research-driven UX and design refinements.

Specific projects included redesigning the local search experience, introducing variable pricing to booking flows, and redesigning the adventure travel portal. Beyond that, I did ongoing work to elevate the quality and usefulness of imagery and visual storytelling, and supported various marketing initiatives by designing dedicated landing pages and promotional placements. I collaborated daily both within the design team and with cross-functional teams to align design strategy and bring consistency to the digital experience.