RushTranslate

RushTranslate provides fast, professional human translation services to individuals and businesses around the world. After a decade with their original website, the brand had outgrown its digital presence—the site felt dated, and the company needed a brand and digital experience that captured their expanded services and evolution into a premium translation provider.

I led a comprehensive brand and website redesign, transforming their entire customer experience from first impression through order completion. The result is a polished, cohesive, conversion-improving experience that strengthened customer confidence and better communicated their reliability, quality of service and global reach.

What I did

Brand identity

UX/UI design

Web design

Design system

Logo design

Year

2025

Role

Lead Designer (Freelance)

Live site

Process & Approach

Brand strategy & design: Capturing trust, quality, and speed

We kicked off with a brand strategy workshop to define RushTranslate's core mission, vision, and position in the industry. From there, I developed a polished, trustworthy visual identity and redesigned their full customer journey—from marketing site to checkout, order tracking, and account dashboards.

A system built to scale

With hundreds of templatized pages and an end-to-end customer flow, making the designs scalable, clear, and easy to navigate was key. I created a complete design system and component library that blended consistent, responsive patterns with flexibility for varying content and functionality. Reusable sections and tokens enable consistency across different pages while still allowing for the unique content needs of each page.

A streamlined customer experience, from pre- to post-purchase

The website is content-forward; clear headings, hierarchy, and navigation make details easy to scan. CTAs, service information, and support are placed relevantly, and additional information disclosed progressively so that users can find what they need to know at each stage of conversion. We tested and optimized the checkout flow, streamlined account creation, and ensured smooth navigation and status updates from pre- to post-purchase.

A completely reimagined visual identity: The new brand captures the company's professional quality, speed, and global reach

Defining a strong core was essential in creating an aligned and cohesive experience. Mission, vision, and values, competitive analysis, typography, color palette, logo, and more are all rooted in the same foundational values.

I translated our new vision for the brand identity into a consistent, scalable design system. Style guide & well-ensure a consistent brand experience across all touchpoints.

The marketing website includes both unique and templatized landing pages, company information, support resources, and more

End-to-end checkout flows streamline the order or quote placement process, from account access, to service selections and payment. The flow was tested and refined to optimize the UX and conversions.

Translation and quote order flows show clear progress and immediate feedback to users. New features, like transparency for word count calculations, were also incorporated.

The order confirmation page shows documents, payment details, and clear status updates. The layout packs a lot of information and additional options in a structure that is easy to scan, and adapts depending on the order content and status.