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RushTranslate
RushTranslate
RushTranslate offers professional, fast human translation services to individuals and businesses around the world. A decade after its founding, I helped the team modernize their brand and digital experience to reflect their reliability, quality of service, and global reach. I developed a polished visual identity and redesigned their full customer journey—from marketing site to checkout, order tracking, and account dashboards.
The result is a cohesive, engaging, and streamlined experience for customers that strengthens trust and clarity throughout the customer journey, and improved conversions and engagement throughout.
What I did
Website
Brand identity
UX/UI design
Design system
Logo design
Year
2025
Role
Lead Designer (Freelance)
A completely reimagined visual identity: The new brand captures the company's professional quality, speed, and global reach
A completely reimagined visual identity: The new brand captures the company's professional quality, speed, and global reach
A completely reimagined visual identity: The new brand captures the company's professional quality, speed, and global reach
Defining a strong core was essential in creating an aligned and cohesive experience. Mission, vision, and values, competitive analysis, typography, color palette, logo, and more are all rooted in the same foundational values.
Defining a strong core was essential in creating an aligned and cohesive experience. Mission, vision, and values, competitive analysis, typography, color palette, logo, and more are all rooted in the same foundational values.
Defining a strong core was essential in creating an aligned and cohesive experience. Mission, vision, and values, competitive analysis, typography, color palette, logo, and more are all rooted in the same foundational values.
I translated our new vision for the brand identity into a consistent, scalable design system. Style guide & well-ensure a consistent brand experience across all touchpoints.
I translated our new vision for the brand identity into a consistent, scalable design system. Style guide & well-ensure a consistent brand experience across all touchpoints.
I translated our new vision for the brand identity into a consistent, scalable design system. Style guide & well-ensure a consistent brand experience across all touchpoints.
The marketing website includes both unique and templatized landing pages, company information, support resources, and more
The marketing website includes both unique and templatized landing pages, company information, support resources, and more
The marketing website includes both unique and templatized landing pages, company information, support resources, and more
End-to-end checkout flows streamline the order or quote placement process, from account access, to service selections and payment. The flow was tested and refined to optimize the UX and conversions.
End-to-end checkout flows streamline the order or quote placement process, from account access, to service selections and payment. The flow was tested and refined to optimize the UX and conversions.
End-to-end checkout flows streamline the order or quote placement process, from account access, to service selections and payment. The flow was tested and refined to optimize the UX and conversions.
Translation and quote order flows show clear progress and immediate feedback to users. New features, like transparency for word count calculations, were also incorporated.
Translation and quote order flows show clear progress and immediate feedback to users. New features, like transparency for word count calculations, were also incorporated.
Translation and quote order flows show clear progress and immediate feedback to users. New features, like transparency for word count calculations, were also incorporated.
The order confirmation page shows documents, payment details, and clear status updates. The layout packs a lot of information and additional options in a structure that is easy to scan, and adapts depending on the order content and status.
The order confirmation page shows documents, payment details, and clear status updates. The layout packs a lot of information and additional options in a structure that is easy to scan, and adapts depending on the order content and status.
The order confirmation page shows documents, payment details, and clear status updates. The layout packs a lot of information and additional options in a structure that is easy to scan, and adapts depending on the order content and status.
Responsive layouts make it easy to find all of the order or quote information across devices
Responsive layouts make it easy to find all of the order or quote information across devices
Responsive layouts make it easy to find all of the order or quote information across devices
Moving to using carefully selected photos for the 100+ unique landing pages gave the website a more elevated, real-world feel
Moving to using carefully selected photos for the 100+ unique landing pages gave the website a more elevated, real-world feel
Moving to using carefully selected photos for the 100+ unique landing pages gave the website a more elevated, real-world feel
The updated branding is carried across the full user journey, including physical documents
The updated branding is carried across the full user journey, including physical documents
The updated branding is carried across the full user journey, including physical documents
Behind the scenes / Brand workshop
Behind the scenes / Brand workshop
Behind the scenes / Brand workshop